The shortlisted applicants from online applications will be requested to submit their startup plan in a presentation format. the startup plans should include answers to the following questions:

What problem are you trying to solve?

Why this problem?

What is your solution approach?

Why do you think this will work?

Who are your customers/beneficiaries?

How do you reach them or intend to reach them?

Are there any other nonprofits doing similar work?

List names and list 1 primary reason you are different from them.

How would you describe your organization’s key achievements till now?

How much money have you raised till now, and how much in the last year?

What are your impact metrics and what is your strategy for the next 1,3,5 years?

What is your operational plan for the next 12 months?

How would you measure your progress?

How many full time employees do you have?

Describe your core team members and what each brings to the table. If you had Rs 2 crore funding available over the next 2 years, how would you use it?

Can you redefine your strategy (in Q6) based on the availability of this funding?

If your organisation was incorporated over 3 years ago, but has a new idea that you are pitching, one extra thing to include – a map of the earlier journey and why the new idea has come about and how it is different from the earlier work you have been doing. 

We offer
– an innovation grant of upto 20 lakhs
hands on 1:1 mentoring by a CSI partner and a focussed support on fundraising
– support from portfolio manager
– connects to potential donors and partners
– access to like minded alumni network

The deep hands-on support for 9 – 12 months includes
– 1-on-1 mentoring by a CSI partner through virtual interactions every two weeks. This helps entrepreneurs achieve strategic clarity and refine their business model.
– focussed support on organisational structure through horizontal mentoring with subject matter experts: 1-on-1 weekly support by the SocEnt portfolio manager, as a thought partner, and skin-in-the-game collaborator in the success of their incubatees.
– face-to-face as well as virtual immersion events, usually held in Bangalore during the various bootcamps. These are designed to help entrepreneurs to meet fellow cohort members, immerse in The/Nudge CSI DNA through interactions with some of India’s most admired leaders, forge a bond with the The/Nudge SocEnt portfolio manager, and the The/Nudge CSI Partner assigned to be their mentor and most importantly, to get ready to scale their product.

During the period of support, you will be paired with one of the CSI Partners as your strategic mentor, while members of your core team will be introduced to mentors in their own functional areas. The objective of this engagement is to help you achieve key milestones like attaining product market fit, getting the first rounds of funding, building a brand, hiring your team etc. in an accelerated manner. Your Partner and mentors will coach you, as well as open doors for you by connecting you to individuals and organizations that can help you in your mission. As field visits are a great way to get the right context, we also encourage you to engage your Partner / mentors to visit your customers with you.

The Accelerator portfolio manager will establish (through face to face meetings for pitching your organisation’s work) connects with CSR leaders and representatives of global and domestic philanthropic foundations. In parallel, we will help you with your fundraising strategy and in refining your pitch.

While the grants will be mainly of an unrestricted nature, they will be subject to the following restrictions.
– no more than Rs 12 lacs a year out of the Seed / Scale grant can be used for founder’s salary / stipend: in Seed grants, the organisation will need to have reached a MVP stage in the first 6 months with Accelerator.
– after accounting for the founder’s stipend, at least 50% of the remaining Seed grant and at least 70% of the remaining Scale grant should be spent on direct program costs.
– 50% of the grant is unrestricted, and the remaining 50% should be spent on the program.